Social Implications and Criticisms of Marketing

Companies adopt marketing practices to delight their customers, generate revenues and profits, create customer relationships. However, companies may focus on selfish motives of growth ignore consumer welfare social welfare. Marketers are criticized for such the negative impact created society. The include high prices products, deceptive practices, pressure selling, harmful or unsafe planned obsolescence, poor service disadvantaged celebrities in communications. Adverse society includes false wants materialism, too few goods, cultural pollution. accused harming reducing competition. In era marketing, should respect concerns various stakeholders maintain a balance between own objective long-term requirements. This will result mutual trust sustaining